Saturday 13 July 2013

BOOK OF BAD DESIGN: JUICE SOUND SQUARE PACKAGING

As I am trying to drag myself into the 21st century (in terms of technology) I sometimes make a whim purchase.  When in Glagow's John Lewis's the other day I bought this mobile phone and iPad accessory: a Juice Sound Square made by Gusto.  Their website is here; appear to be based in Coventry, UK.


The cube is a speaker which allows "playback of music anywhere, without the need for a mains connection. This portable speaker can connect with any Bluetooth® device wirelessly, or wired to anything with a 3.5mm headphone jack to boost sound quality. With battery life up to six hours when using Bluetooth®, and up to ten hours with line-in....". 


Nice bit of kit!  Just try opening the package.  It took me ages to figure out that the clear plastic case was a slid-out arrangement.   Ah! It's got clear tape at the top ...


And this side ...

 And that one ...


 And the base ...


 And slide .... What was all the fuss about?!


If they are so ethically minded, and they make such elegant accessories, (complete with cord and wee bag) not forgetting the instruction leaflet which is good ... why not make a simple package? How about some origami sort of thing that simply unfolds?




No comments: